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NPD Build
New research CONSUMA
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Next Step
Done exploring Consuma? Take it into BritGPT Strategy.
Loads Consuma flavour signals + Britannia first-party data and lets your team chat with Gemini as a Marketing, Audience & Creative strategist.
Britannia
Britannia Intelligence Engine
Consuma Data Loaded
Flavour analysis (100+ signals) + FPD brand volumes + cross-state insights preloaded.
📊 Flavour table 🗺 Regional signals 👥 FPD volumes 🏭 Full portfolio
Key Signals →
▾ Show context
+ FPD audience + brand fit + activation + portfolio fit
Shift+Enter for new line
BritGPT may make mistakes · cross-check with your data team · privacy
Powered by  & Gemini
🧪
NPD Build
Concept test strategy · creative · BASES survey · verdict
Britannia
Select a flavour signal → brand NPD → concept card → FPD audiences → activate
1
Signal & Brand
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Concept Card
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FPD Audience
4
Activate
1
Select Flavour Signal Click to explore
🇮🇳 Regional
🌍 Global
2
Portfolio Cross-Map Select flavour first
🏭
Select a flavour signal above to see brand NPD fit
💬
Personalised Communication
FPD cohort targeting · media plan · creative brief · CRM activation
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Send to FPD
Identify relevant Consuma cohort · size FPD audience by channel · MT / Qcom / GT split
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Create Media Plan
Phase 1 awareness → conversion → retention · platform spend allocation · ROAS target
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Create Creative Brief → Britannia Creative Studio
Generate personalised creative brief · push to Creative Studio production workflow
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Send to CRM Campaign
Push FPD segments + creative to Salesforce · activate personalised campaign
🚀 Coming soon — workflow in development
Strategy Summary
Select a flavour signal to begin.
+ FPD audience + brand fit + activation + concept card + sensory brief
Shift+Enter new line
BritGPT may make mistakes · Gemini 2.5 Flash
Share your Consuma findings

Paste key findings from your Consuma session. These will be added on top of the pre-loaded flavour data and FPD volumes.

🎨 Create Concept Card

Select brands to create visuals for. BritGPT will generate a creative brief + images for each brand variant.

Brand Variants (select multiple)
Good Day Treat Wafers Bourbon Winkin' Cow NutriChoice 50-50 Gobbles Cake Milk Bikis